Ida Sports Futsal Crowdfunder
Overview
The aim of this campaign was to raise $5000 on IndieGoGo to push Ida Sports Spirit Futsal Shoes into production. Despite already having a loyal fan base on their outdoor footwear collection, the futsal shoe market had a different segment of customers, which proved to be a barrier to driving traffic to our IndieGoGo site.
My role in this campaign was to prepare visual assets of the product (i.e. retouch product images, boot feature infographics, social media content) and introduce the brand with a campaign video.
My contribution
Video Editing, Graphic Design, Product Image Retoucher
The team
Laura Youngson - Co-founder Ben Sandhu - Co-founder Tabitha Tice - Head of Marketing
Year
2020
Process
Campaign Video
Product Shots
Infographics
Website
Homepage Banners
