IDA RISE AND CENTRA LAUNCH
Overview
New boots and new branding. Our previous boot, the IDA Classica 22, was a hit amongst our target audience. However, with the rising demand for “vegan footwear”, and a more durable and affordable option, the IDA Rise and Centra was born.
The aim of this campaign was to promote our new vegan outdoor boots collection, the IDA Rise and IDA Centra, on all digital channels amidst a company wide brand refresh.
My role in this campaign was to prepare visual assets of the product (i.e. retouch product images, boot feature infographics, social media content) and setup the content on our site.
My contribution
Product launch assets Shopify theme build Site Merchandising Product Photography and Retouching
The team
Tabitha Tice, Head of Marketing Chris Worsley, Head of Design Mereki Nieman, Head of Operations Wi Vern Ng, E-Commerce Coordinator
Year
2022
Process
Homepage Banners
Teaser assets
Product shots
Infographics
Email campaign
The email campaign was spread out over 4 weeks. IDA Classica fans were sent an exclusive Loyalist email to get early access to the pre-order campaign. This was an effort to drive attention and coverage towards our the new product - and to engage with other existing customers!
