Inspost
Overview
I worked with Futuretheory to update the visual identity of their content inspiration generator website. Inspost is a comprehensive content optimization platform designed to empower digital creators and marketers with intelligent SEO and content strategy tools created by Futuretheory. The app goes beyond simple suggestions, offering a holistic approach to website content enhancement that combines technical SEO optimization, strategic content creation, and data-driven insights.
My contribution
Brand design
The team
Vander Fan - Developer
Year
2022
Process
Moodboard
Driven by the client's desire for a more tactile digital experience, I dove deep into the Neobrutalist design approach. This aesthetic offered a unique solution to create a sense of physicality within a digital interface. By leveraging bold, high-contrast elements, sharp shadows, and exaggerated borders, I sought to transform flat digital cards into seemingly tangible, almost touchable components.
Logo Exploration
The logo exploration for Inspost centered on a critical design challenge: using a serif typeface to communicate the platform's unique blend of creativity and technical sophistication. Serifs offered an opportunity to inject personality while maintaining a sense of credibility and depth.
Colour Exploration
Inspired by the elegant curves and refined simplicity of PP Editorial by Panagram, our color exploration sought to create a Neobrutalist palette that would simultaneously complement the typeface and embody Inspost's dynamic brand personality.
The color strategy aimed to balance high-contrast Neobrutalist principles with the sophisticated undertones of the chosen typography. We explored palettes that could:
- Create visual tension
- Enhance readability
- Communicate the app's innovative spirit
- Maintain a sense of professional credibility
Final Style Guide
