Cult Coffee Party Run Club
Overview
Cult Coffee Party Run Club, a Canberra-based social group, combines running with coffee culture to create a unique "third place" for locals and newcomers alike. Born from a personal branding project, this playful "cult" uses the Yarralumla Parkrun as an initiation, but truly thrives in the post-run coffee sessions, fostering community in Australia's capital.
My contribution
Brand Identity Visual Design Apparel Design
The team
Solo Personal Project
Year
2024
Process
Nestled in the heart of Australia's capital, the Cult Coffee Party Run Club emerged as an solution to a unique Canberra challenge: creating a welcoming "third place" for both locals and newcomers in a city known for its transient population. As a personal project, I developed a brand identity that captures our group's inclusive and lighthearted spirit.
The club's name, born from an inside joke, cleverly nods to our semi-ironic devotion to post-run coffee sessions. It's a "cult" where initiation is as simple as joining us for the Yarralumla Parkrun - whether you're running or walking. But the true essence of our community shines in the caffeine-fueled camaraderie that follows.
In a city where government jobs often bring people from across Australia and the world, our club offers a refreshing way to connect, stay active, and indulge in Canberra's thriving café culture. It's more than just a run club; it's a celebration of community, conversation, and of course, coffee.
